Member Benefits Alliance
Marketing site for an all-in-one employee and member perks program—1,865+ benefits, 25,000+ redemption locations across Canada and the U.S., unified under one portal.
Visit memberbenefitsalliance.com
Overview
Member Benefits Alliance offers high-quality benefit services organizations can extend to members and employees at one monthly price: everyday perks and discounts, corporate travel, virtual care, group insurance, financial coaching, and dozens of partner programs. The site communicates that breadth while staying approachable for HR and association buyers.
The Challenge
The offering spans hundreds of partner benefits across lifestyle, financial, health, and business categories. The site had to signal scale and credibility (stats, geography) without burying visitors in detail, and route buyers to get started while giving existing members a clear path to the perks portal.
The Approach
Led with proof points and positioning—retention, engagement, and attracting members—then separated employee and member perks from corporate discounted benefits. Structured long-form partner content into scannable sections with consistent CTAs, highlighted operations (support, management UI, branded onboarding), and wired prominent paths to signup and member login.
The Outcome
A live marketing site that presents the full program scope, surfaces key metrics and geographies, and supports the end-to-end story from discovery to enrollment—aligned with the organization’s positioning as a single source for member and employee benefits.
